Open and Honest
In the beginning, everything looked great. The Nuzzle collar sounded amazing. It was going to have highly accurate GPS tracking, alerts when your dog left a specified safety zone, a virtual leash to let you know when your dog strayed too far, activity monitoring, and temperature alerts.
It was the temperature alert feature that really got my attention. Still, I had some questions, so I reached out to the Nuzzle team. I ended up spending an hour on the phone with one of the developers. By the end I was convinced this was going to be the greatest smartcollar, the yardstick by which other smartcollars would be measured.
When I ordered my collars in January, the shipping date given was in February. When that date rolled around, I received an email explaining how a manufacturing flaw was going to delay shipping by a couple of weeks. We were given a very specific timeline as to when they would be leaving the factory. The collars were supposed to ship out on March 13th.
The promised shipping date came and went, and eventually we got an extremely vague update. There were some minor software issues that needed to be addressed, but the team was working hard to get them fixed and would give us a shipping date as soon as they were able.
That was well over a month ago. No details or further updates have been given. Attempts to contact the company have been met with either generic responses that they would be shipping within a week or two, or no response at all.
Sell, Sell, Sell!
Look, I understand that product development is a rocky road. I understand that Nuzzle is supposed to be breaking new ground. What I don't understand is why they continue to aggressively promote their product when they have yet to ship any of them to anyone beyond their original IndieGoGo backers. They are busily doing giveaways and sweepstakes. They are aggressively advertising on social media. They still have not shipped a single collar.
Most disturbing is the prominent claim on their website that "new orders ship in approximately ten days". That claim has been up for weeks. Multiple people have messaged the company via Facebook, asking them to remove this blatant falsehood from the website, but it remains up. Nuzzle is lying to sucker in new customers, they know they are lying, they know we know they are lying.
Nothing But Disappointment
The limited reviews available from the original product backers reveal some disturbing details about the Nuzzle collar. You won't see those on the website though, as the company is heavily censoring both reviews on their own site and any negative comments on their Facebook page. They don't currently appear to have a lot of audience engagement on social media, aside from angry customers asking where the collars are.
Fortunately, the company cannot censor the Amazon reviews for the product, which are universally bad. The battery doesn't even last one day, the boundary notifications are a joke, and the temperature monitoring was an outright bogus claim. The comments from the IndieGoGo backers aren't any better. The Android app has nothing but bad reviews, and the iTunes store isn't much better.
I finally asked for a refund for the three collars I ordered when the social media team spent an entire week claiming there would be an email update with a shipping timeline either "today or tomorrow". That was over a week ago. There is still no update.
They delete negative comments on their Facebook page very quickly, but if you're quick you can read some before they delete them. Some people placed their orders and gave Nuzzle their money well over a year ago. To date, nobody has received a Nuzzle collar except the original IndieGoGo backers.
The Nuzzle website and Facebook are designed to deceive you into thinking you are buying a finished product that is all ready to ship. When I bought mine, I believe I was just waiting for the manufacturing process to be complete. However, it turns out that Nuzzle is still very much a product under development. It is by no means a finished product. It is not a functioning smartcollar.
When you give this company your money, you are not purchasing a smartcollar, you are funding product development for a project that may never be finished. Like Buddy and DogTelligent, this amazing dog tech project appears to be slowly sinking. If you purchased a Nuzzle collar, I advise you to get a refund quickly before the company goes under. No matter how much you want a Nuzzle collar, please be aware that it is, in fact, too good to be true.